Paramount Pictures - startrek.com
Website Redesign, Art Direction, Graphic Design, Online Marketing, Production Assets (2001)
Website Redesign, Art Direction, Graphic Design, Online Marketing, Production Assets (2001)
In 2001, I was fortunate to work with Paramount Digital Entertainment as Art Director and design the relaunch of Startrek.com.
The goal was to create a look and feel that was complementary to the highly technical feel of the various television shows and films, while introducing a unique design that would be relevant to the entire franchise.
The goal was to create a look and feel that was complementary to the highly technical feel of the various television shows and films, while introducing a unique design that would be relevant to the entire franchise.
Overhauling the entire site was a massive undertaking, as the original site had over 100,000 pages. Working from scratch, the creative, editorial and development teams spent a year overhauling the site, working from a hand-coded prototype.
As art director, I oversaw a small team that designed weekly refreshes of promotional imagery and content for the next 3 years.
